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How to Win Big with HubSpot Lead Scoring

Setting up lead scoring in HubSpot allows you to tailor your outreach to focus on the best and most appropriate leads that come your way. By setting up lead scoring, you can put low-quality leads on the back burner while channeling more outreach to high-quality leads. The process is easy to set up, completely customizable, and acts as a powerful platform to launch automations from. This article provides an overview of setting up the lead scoring process.